Make.com (Integromat) Review 2025
The visual automation platform that’s easier than Zapier and more powerful than you’d expect
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What is Make.com?
Make (formerly Integromat) is the automation platform that Zapier users switch to when they realize they’re overpaying. With its visual workflow builder, you can see exactly how your data flows between apps – no more guessing what’s happening in a black box.
While Zapier focuses on simplicity, Make gives you power without complexity. Build workflows that branch, loop, filter, and transform data with a drag-and-drop interface that actually makes sense. Plus, at 1/3 the price of Zapier, it’s the automation tool that doesn’t break the bank.
Why Make.com Beats the Competition
Real Automations You Can Build Today
Content Creation Workflows:
- AI Blog Pipeline: RSS → ChatGPT → WordPress → Social Media
- YouTube Automation: Video upload → Transcript → Blog post → Email
- Social Media Manager: One post → Resize → Schedule everywhere
Business Automations:
- Lead Management: Form → CRM → Slack → Email sequence
- Invoice Processing: Email → Extract data → Accounting → Payment
- Customer Support: Ticket → Categorize → Assign → Follow-up
AI-Powered Workflows:
- Content Generation: Keyword → ChatGPT → SEO optimization → Publish
- Image Creation: Prompt → DALL-E → Resize → Upload to cloud
- Data Analysis: Spreadsheet → AI analysis → Report → Email
Honest Assessment: Pros and Cons
✓ Pros
- Visual interface shows entire workflow
- 70% cheaper than Zapier
- 1,000 free operations monthly
- Powerful branching and logic
- Built-in AI integrations
- Real-time webhooks
- Excellent error handling
- No operation limits on triggers
✗ Cons
- Slight learning curve vs Zapier
- Fewer app integrations (1,500 vs 5,000)
- Documentation could be better
- Mobile app is basic
- Some advanced features need coding
Getting Started with Make.com
Your First Automation in 5 Minutes:
- Sign up free: No credit card required
- Choose a template: 1000+ pre-built workflows
- Connect your apps: Simple OAuth authentication
- Customize the flow: Drag and drop to modify
- Test and activate: Watch your automation run
Final Verdict: Is Make.com Worth It?
If you’re currently using Zapier: switch immediately. You’ll get more features for less money. The visual interface alone is worth the switch – finally see what your automations are actually doing.
If you’re new to automation: Make’s free tier is perfect for learning. 1,000 operations per month is enough for most small businesses to automate their core workflows without paying anything.
The only reason to choose Zapier over Make is if you need a specific app integration that Make doesn’t have. Otherwise, Make wins on price, features, and usability.
✓ Bottom Line
Make.com is the automation platform Zapier should have been. Start with the free plan – you’ll be amazed what you can build without spending a dime. When you need more, paid plans start at just $9/month for 10,000 operations.