Zapier Review 2025
The original no-code automation platform connecting 6,000+ apps. Automate workflows, save hours of manual work, and scale your business without writing a single line of code.
What is Zapier?
Zapier is the pioneering no-code automation platform that revolutionized how businesses connect their apps and automate workflows. Since 2011, Zapier has grown from a simple integration tool to the most comprehensive automation ecosystem, powering over 2.2 million businesses worldwide.
At its core, Zapier creates “Zaps” – automated workflows that trigger actions between different apps. When something happens in one app (a trigger), Zapier automatically performs actions in other apps. Think of it as having a tireless digital assistant that moves data between your tools 24/7, eliminating repetitive tasks and human error.
What sets Zapier apart is its massive app library – over 6,000 integrations and counting. From giants like Google, Microsoft, and Salesforce to niche industry tools, if your business uses it, Zapier probably connects to it. This unmatched coverage makes it the default choice for businesses that prioritize compatibility over complexity.
Popular App Integrations
Connect with 6,000+ apps including:
Key Features
Multi-Step Zaps
Chain multiple actions across different apps. One trigger can update your CRM, send emails, create tasks, and log data.
Filters & Paths
Add conditional logic to your workflows. Only run actions when specific criteria are met or branch into different paths.
Tables
Built-in database for storing and managing data. Perfect for lookups, record keeping, and data enrichment.
AI Features
ChatGPT integration, AI-powered formatting, text extraction, and smart data transformation built right in.
Scheduled Triggers
Run automations on a schedule – hourly, daily, weekly, or monthly. Perfect for reports and batch processing.
Formatter
Transform data between apps with text, number, and date formatting tools. No coding required.
Interfaces
Build custom forms, portals, and dashboards that trigger your Zaps. Create client-facing tools.
Webhooks
Connect any app with webhooks. Send and receive data from custom applications or APIs.
Transfer
Bulk import historical data between apps. One-time migration or regular syncing of large datasets.
Pricing Plans
Free
- 100 tasks/month
- 5 single-step Zaps
- 15 minute update time
- 2-app connections only
- Basic support
Professional
- 750 tasks/month
- Unlimited Zaps
- Multi-step Zaps
- 3 minute update time
- Filters & formatters
- Premium apps
Team
- 2,000 tasks/month
- Unlimited users
- Shared workspace
- 1 minute update time
- Paths & logic
- Custom logic
Company
- 100,000+ tasks
- Advanced admin
- SAML SSO
- Custom data retention
- Annual contracts
- Dedicated support
Zapier vs Make Quick Compare
| Feature | Zapier | Make |
|---|---|---|
| App Library | 6,000+ apps | 1,500+ apps |
| Starting Price | $19.99/month | $9/month |
| Free Tasks | 100/month | 1,000/month |
| Interface | Linear, simple | Visual, complex |
| Learning Curve | Very easy | Moderate |
| Best For | Non-technical users | Power users |
Pros and Cons
What We Love
- Largest app library by far (6,000+)
- Incredibly user-friendly interface
- Excellent documentation and tutorials
- Rock-solid reliability (99.9% uptime)
- Pre-built templates for common workflows
- Great customer support
- Regular new app additions
- AI features included
- Strong community
Room for Improvement
- Expensive compared to alternatives
- Task limits feel restrictive
- No visual workflow builder
- Limited error handling options
- Can’t edit live Zaps
- No built-in version control
- Simple scenarios only
- Debugging can be difficult
Best Use Cases
Lead Management
Automatically add form submissions to CRM, send welcome emails, create deals
E-commerce
Sync orders to accounting, update inventory, send shipping notifications
Social Media
Cross-post content, save mentions to spreadsheets, schedule posts
Project Management
Create tasks from emails, sync calendars, update team on progress
Customer Support
Route tickets, send alerts for urgent issues, log interactions
Data Backup
Automatically backup form responses, save attachments, archive data
Zapier Alternatives
Frequently Asked Questions
Is Zapier worth the price?
Zapier is worth it if you value simplicity and app compatibility over price. At $19.99/month for 750 tasks, it’s 2-3x more expensive than Make or Pabbly. However, its 6,000+ app library and ease of use save significant setup time. For businesses, the time saved usually justifies the cost.
What’s a “task” in Zapier?
A task is any successful action Zapier performs. If your Zap triggers and successfully completes one action (like creating a spreadsheet row), that’s one task. Multi-step Zaps consume one task per action step. Failed attempts and trigger checks don’t count as tasks.
Can Zapier handle complex workflows?
Zapier handles moderate complexity well with features like paths, filters, and multi-step Zaps. However, it’s designed for linear workflows. If you need complex branching logic, loops, or error handling, Make or n8n are better choices. Zapier excels at simple to moderate automations.
Do I need technical skills to use Zapier?
No! Zapier is designed for non-technical users. No coding is required for 95% of use cases. The interface is intuitive with a simple trigger → action model. They provide templates, excellent documentation, and customer support. Most users are creating their first automation within 5 minutes.
How reliable is Zapier?
Zapier is extremely reliable with 99.9% uptime over the past 5 years. They have robust error handling, automatic retries for failed tasks, and email alerts for issues. Millions of businesses trust Zapier for mission-critical workflows. It’s more reliable than most of the apps it connects.
Zapier vs Make – which should I choose?
Choose Zapier if you prioritize ease of use and app compatibility – it has 4x more integrations and is much simpler to learn. Choose Make if you want visual workflows, complex logic, and lower pricing ($9 vs $19.99). Zapier is best for business users; Make is better for power users and agencies.
Final Verdict
Zapier remains the gold standard for no-code automation, and for good reason. Its unmatched app library, rock-solid reliability, and genuinely user-friendly interface make it the safest choice for businesses that need automation to “just work.” While competitors offer more features for less money, none match Zapier’s ecosystem.
The pricing is Zapier’s main weakness. At $19.99/month for basic features that competitors offer for $9, it’s hard to justify for personal use or small businesses watching every dollar. The task limits feel especially restrictive when Make offers 10x more operations for half the price.
Zapier is perfect for: Non-technical teams, businesses prioritizing reliability, anyone needing obscure app integrations, and organizations where time is more valuable than money. The Professional plan at $19.99/month is sufficient for most small businesses.
Consider alternatives if: You need complex workflows (Make), want self-hosting (n8n), have a tight budget (Pabbly), or only need basic personal automations (IFTTT).